24 Mar
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New Version of BallFallDown Deluxe for iPad Launches in App Store

New Version of BallFallDown Deluxe for iPad Launches in App Store
Open-ended construction toy provides hours of creative fun for kids and the young at heart

TALLAHASSEE, Fla. – March 24, 2011 – Independent developer FlatPack Interactive has announced that version 1.2 of their unique iPad app, BallFallDown Deluxe, can now be downloaded from Apple’s App Store ( Initially released in December, BallFallDown recently hit #1 in the iPad App Store’s Entertainment ranking and #3 overall.

14 Mar
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Turf wars!

Something “interesting” happened on Friday around 4PM: we noticed that all of a sudden, all of the really malicious and nasty reviews sorted to the top of the review site. It looks like a competitor (or maybe just some malicious user?) decided to astroturf us by upvoting the bad reviews. It turns out that, while Apple requires that you need to have actually purchased the app in order to review it, anyone can go in via their iTunes account and click “Yes” to the “Was this review helpful to you?”question. Apple then sorts by the “Most helpful” reviews, “Most helpful” at the top. Since these reviews were the first ones people saw when they checked out our app, our rating began to plummet (would you buy an app where the top review was a one star review with the subject “Snoozers”?) We had been riding high in the top 20 or so paid iPad apps, and holding steady at #1 in Entertainment until then.

10 Mar
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New and Noteworthy!

Noteworthy? Well, we like to think so. New? Maybe not so much… but we’ll take it!

So I noted that the Google analytics on this website seemed a little off last Thursday night, but couldn’t find any posts linking back to us. Friday morning, I woke up expecting the usual dismal downloads and… we were above 150 downloads! For BallFallDown Deluxe, our $2.99 app. Something was definitely up. It took me a moment, then I went to the app store…because what will drive downloads? Pretty much nothing like getting featured by Apple.
And sure enough, there was BallFallDown Deluxe, front and center in the “New and Noteworthy” section. Note that this was 2 1/2 months after our initial launch, so clearly Apple interprets “New” fairly liberally. Anyway, so began a rollercoaster of a week. After some discussion with the rest of the team, we decided that the best thing to do was to have a sale and see if we could boost our numbers until the iPad2 launch (now tomorrow!). A good call, as it turned out.

24 Jan
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Launch and Christmas Sale Hell

So we actually launched BallFallDown last month! On December 14th, to much fanfare, or as much as we were able to muster. We got some great reviews (here’s my favorite) and some less great reviews, but overall things went relatively well for the first few days. We even featured in Apple’s “New and Noteworthy” in the Entertainment section, though that didn’t cause any massive download spikes.

Overall a good launch week as far as downloads go. The problem was the upgrades: we really haven’t had that many people paying for Deluxe version or other upgrades.

09 Dec
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A Wheelbarrow of Smurfberries

So, an interesting thing happened last Sunday: I got an email receipt from Apple for $59.99 for a… “Wheelbarrow of Smurfberries”. I had that immediate sinking feeling you get when you know exactly what’s ahead.

Lucas had been playing with the iPad the previous night and, since he can’t read, had inadvertently purchased these in the (very confusing) Smurf’s Village store.  Since we had downloaded another app recently (Uno, recommended as long as you turn the sound off), he wasn’t prompted for my password, so was able to barrel right through the purchase (sorry…) Anyway, I was sure I had a long discussion with Apple and then my credit card company ahead, but Apple was quite nice about it and refunded the money right away (and yep, we deleted Smurf’s Village from the iPad, never to return. Sorry Smurfs.)

09 Dec
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And into the fire

The past few weeks have been a little stressful, what with the final testing and submission to the app store. There are lots of anecdotes about the app store submission process but nothing really prepares you for the deep dark unknowningness of submitting to Apple and staring at the “Waiting for Review” status. For. Nine. Days. Nine days of internal calculus such as: well, if they reject this version and we resubmit by next Tuesday, then they approve on the second go around, we’ll still be out in time for Christmas. And Apple doesn’t make it easier by sending daily messages about the fact that if you’re app isn’t for sale by the 23rd, then you will have to wait until they come back from vacation on the 28th.

24 Nov
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Happy Thanksgiving from FlatPack Interactive!

I love the holidays, especially Thanksgiving (OK, and Halloween) Nothing is better than sharing a day filled with laughs, too much food, and football (whether you like it or not!) with friends and family. We’re actually down at the beach here in Florida and having a great time, though the internet connectivity leaves a little bit to be desired.

This holiday season I wanted to do something a little different, and fun. So I decided that we would give a pre-release copy of our new app, BallFallDown, away every day from Thanksgiving Day until Sunday. You can have a fully functional copy of BallFallDown three weeks BEFORE it is available in the AppStore!

17 Nov
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Stay on target…

The release of BallFallDown, FlatPack Interactive’s first iPad App is getting pretty darn close. The excitement here at Flatpack Interactive is growing daily with the anticipation that comes along with the initial launch of any new product, let alone your first one!

We thought it would be a lot of fun to share with you what we are all excited about, so we put together this little video to give you a “sneak peek” at BallFallDown.
I hope you enjoy it!


07 Nov
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In this world, there’s two kinds of people…

and a billion ways to finish that sentence. Of course, my favorite is from “The Good, The Bad, and The Ugly”, but that’s not really relevant here, having neither guns nor shovels to discuss. What I am interested in are the results from our beta test, along with impromptu discussions from showing the app to friends, relatives, and random passers by.

19 Oct
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Child abandonment?

OK, here’s my concern: yes, BallFallDown is open ended, but it’s still basically “screen time”. I read this NYT article on kids and iPhones and noted that much of the complaints from child development experts come from the fact that the interaction is between the child and the computer, not the real world.

This made me think about the comments we’ve been getting from our beta-testers with kids, who invariably commented that they were playing with BallFallDown together with their kids. Outside of games like checkers and tic-tac-toe, the games I’ve seen on the iPad don’t really encourage interactive play between kids, or adults and kids, and definitely not free form play. So I think we’re onto something. I may be biased, however.