Archive for the “About us” Category

14 Mar
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Turf wars!

Something “interesting” happened on Friday around 4PM: we noticed that all of a sudden, all of the really malicious and nasty reviews sorted to the top of the review site. It looks like a competitor (or maybe just some malicious user?) decided to astroturf us by upvoting the bad reviews. It turns out that, while Apple requires that you need to have actually purchased the app in order to review it, anyone can go in via their iTunes account and click “Yes” to the “Was this review helpful to you?”question. Apple then sorts by the “Most helpful” reviews, “Most helpful” at the top. Since these reviews were the first ones people saw when they checked out our app, our rating began to plummet (would you buy an app where the top review was a one star review with the subject “Snoozers”?) We had been riding high in the top 20 or so paid iPad apps, and holding steady at #1 in Entertainment until then.

10 Mar
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New and Noteworthy!

Noteworthy? Well, we like to think so. New? Maybe not so much… but we’ll take it!

So I noted that the Google analytics on this website seemed a little off last Thursday night, but couldn’t find any posts linking back to us. Friday morning, I woke up expecting the usual dismal downloads and… we were above 150 downloads! For BallFallDown Deluxe, our $2.99 app. Something was definitely up. It took me a moment, then I went to the app store…because what will drive downloads? Pretty much nothing like getting featured by Apple.
And sure enough, there was BallFallDown Deluxe, front and center in the “New and Noteworthy” section. Note that this was 2 1/2 months after our initial launch, so clearly Apple interprets “New” fairly liberally. Anyway, so began a rollercoaster of a week. After some discussion with the rest of the team, we decided that the best thing to do was to have a sale and see if we could boost our numbers until the iPad2 launch (now tomorrow!). A good call, as it turned out.

09 Dec
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A Wheelbarrow of Smurfberries

So, an interesting thing happened last Sunday: I got an email receipt from Apple for $59.99 for a… “Wheelbarrow of Smurfberries”. I had that immediate sinking feeling you get when you know exactly what’s ahead.

Lucas had been playing with the iPad the previous night and, since he can’t read, had inadvertently purchased these in the (very confusing) Smurf’s Village store.  Since we had downloaded another app recently (Uno, recommended as long as you turn the sound off), he wasn’t prompted for my password, so was able to barrel right through the purchase (sorry…) Anyway, I was sure I had a long discussion with Apple and then my credit card company ahead, but Apple was quite nice about it and refunded the money right away (and yep, we deleted Smurf’s Village from the iPad, never to return. Sorry Smurfs.)

09 Dec
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And into the fire

The past few weeks have been a little stressful, what with the final testing and submission to the app store. There are lots of anecdotes about the app store submission process but nothing really prepares you for the deep dark unknowningness of submitting to Apple and staring at the “Waiting for Review” status. For. Nine. Days. Nine days of internal calculus such as: well, if they reject this version and we resubmit by next Tuesday, then they approve on the second go around, we’ll still be out in time for Christmas. And Apple doesn’t make it easier by sending daily messages about the fact that if you’re app isn’t for sale by the 23rd, then you will have to wait until they come back from vacation on the 28th.

24 Nov
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Happy Thanksgiving from FlatPack Interactive!

I love the holidays, especially Thanksgiving (OK, and Halloween) Nothing is better than sharing a day filled with laughs, too much food, and football (whether you like it or not!) with friends and family. We’re actually down at the beach here in Florida and having a great time, though the internet connectivity leaves a little bit to be desired.

This holiday season I wanted to do something a little different, and fun. So I decided that we would give a pre-release copy of our new app, BallFallDown, away every day from Thanksgiving Day until Sunday. You can have a fully functional copy of BallFallDown three weeks BEFORE it is available in the AppStore!

17 Nov
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Stay on target…

The release of BallFallDown, FlatPack Interactive’s first iPad App is getting pretty darn close. The excitement here at Flatpack Interactive is growing daily with the anticipation that comes along with the initial launch of any new product, let alone your first one!

We thought it would be a lot of fun to share with you what we are all excited about, so we put together this little video to give you a “sneak peek” at BallFallDown.
I hope you enjoy it!


17 Oct
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Coming down to the wire

Well, we released our first beta (I should really call it an alpha) to our huge posse of testers last week (OK, 7) and the forms are starting to trickle in. So far we’re getting really good feedback, and the major requests are already on our todo lists. But we’re starting to run out of time, and there’s still a ton of things to do. Who would have thought it was so tough to get an app released on the app store? Honestly, the construction and creation of the app itself has been the least stressful part of this (for me, at least.)

23 Sep
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Parents vs. the (digital) world

We’ve got two kids. Ages 8 and 5 as of this writing (birthday coming up in Oct.,  wish us luck), and we’ve managed, so far, to keep their screen time limited to two days a week. By screen time , I mainly mean “playing Club Penguin” or “completely immersed in the iPad”. Movies don’t count. Anyway, the amazing thing is how stressed out it seems to make them when you try to take it away. I’ve never seen them so freaked out as when we tell them that time’s up and they actually have to interact with the real world again.